{"id":2254,"date":"2026-06-11T12:20:13","date_gmt":"2026-06-11T10:20:13","guid":{"rendered":"https:\/\/www.vermouthditorino.org\/strada-del-vermouth-di-torino\/chieri-pessione-the-towns-of-the-liqueur-industry\/"},"modified":"2026-06-30T14:47:38","modified_gmt":"2026-06-30T12:47:38","slug":"chieri-pessione-the-towns-of-the-liqueur-industry","status":"publish","type":"page","link":"https:\/\/www.vermouthditorino.org\/en\/strada-del-vermouth-di-torino\/chieri-pessione-the-towns-of-the-liqueur-industry\/","title":{"rendered":"Chieri &#8211; Pessione: The towns of the liqueur industry"},"content":{"rendered":"<div id=\"cs-content\" class=\"cs-content\"><div class=\"x-section e2254-e1 m1qm-0 m1qm-1 m1qm-2 m1qm-3 m1qm-4 m1qm-5\"><div class=\"x-bg\" aria-hidden=\"true\"><div class=\"x-bg-layer-lower-image\"><\/div><\/div><div class=\"x-row x-container max width e2254-e2 m1qm-9 m1qm-a m1qm-b m1qm-g m1qm-h\"><div class=\"x-row-inner\"><div class=\"x-col e2254-e3 m1qm-n m1qm-o m1qm-p m1qm-q m1qm-r m1qm-s m1qm-t\"><div class=\"x-text x-text-headline e2254-e4 m1qm-x m1qm-y m1qm-z\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h1 class=\"x-text-content-text-primary\"><p>Strada del<br\/>Vermouth di Torino<sup>\u00ae<\/sup><\/p><\/h1>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"x-section e2254-e5 m1qm-0 m1qm-1 m1qm-3 m1qm-6\"><div class=\"x-row x-container max width e2254-e6 m1qm-9 m1qm-a m1qm-b m1qm-g m1qm-i\"><div class=\"x-row-inner\"><div class=\"x-col e2254-e7 m1qm-n m1qm-p m1qm-q m1qm-s m1qm-t m1qm-u\"><div class=\"x-text x-content e2254-e8 m1qm-13 m1qm-14 m1qm-15 m1qm-16 m1qm-17\"><p>CHIERI & PESSIONE<\/p><\/div><div class=\"x-text x-text-headline e2254-e9 m1qm-x m1qm-10 m1qm-11\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h1 class=\"x-text-content-text-primary\">THE TOWNS OF THE LIQUEUR INDUSTRY<\/h1>\n<\/div><\/div><\/div><hr class=\"x-line e2254-e10 m1qm-1e\"\/><\/div><\/div><\/div><div class=\"x-row x-container max width e2254-e11 m1qm-9 m1qm-a m1qm-c m1qm-d m1qm-g m1qm-j\"><div class=\"x-row-inner\"><div class=\"x-col e2254-e12 m1qm-q m1qm-s m1qm-t\"><div class=\"x-text x-content e2254-e13 m1qm-13 m1qm-14 m1qm-16 m1qm-17 m1qm-18 m1qm-19\">In the second half of the nineteenth century, many historical Vermouth houses established their production facilities alongside the railway lines that helped export Vermouth to markets across the world.<\/div><\/div><\/div><\/div><\/div><div class=\"x-section e2254-e14 m1qm-0 m1qm-1 m1qm-2 m1qm-7\"><div class=\"x-row e2254-e15 m1qm-a m1qm-b m1qm-e m1qm-g m1qm-k\"><div class=\"x-bg\" aria-hidden=\"true\"><div class=\"x-bg-layer-lower-image\"><\/div><\/div><div class=\"x-row-inner\"><div class=\"x-col e2254-e16 m1qm-n m1qm-o m1qm-q m1qm-s m1qm-v\"><div class=\"x-text x-content e2254-e17 m1qm-13 m1qm-14 m1qm-19 m1qm-1a m1qm-1b m1qm-1c\">CASA MARTINI<\/div><div class=\"x-text x-content e2254-e18 m1qm-13 m1qm-18 m1qm-19 m1qm-1b m1qm-1c m1qm-1d\">Casa Martini, located in Pessione, is the historic home of Martini & Rossi. Founded in 1864, it remains the symbolic heart of the company and offers guided tours, sensory experiences, production facilities and access to the Martini & Rossi Historical Archive<\/div><\/div><div class=\"x-col e2254-e19 m1qm-q m1qm-s m1qm-t\"><\/div><\/div><\/div><\/div><div class=\"x-section e2254-e20 m1qm-1 m1qm-3 m1qm-5 m1qm-8\"><div class=\"x-bg\" aria-hidden=\"true\"><div class=\"x-bg-layer-lower-image\"><\/div><\/div><div class=\"x-row x-container max width e2254-e21 m1qm-9 m1qm-a m1qm-d m1qm-f m1qm-g m1qm-l\"><div class=\"x-row-inner\"><div class=\"x-col e2254-e22 m1qm-q m1qm-s m1qm-t\"><div class=\"x-text x-text-headline e2254-e23 m1qm-x m1qm-z m1qm-10 m1qm-12\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h1 class=\"x-text-content-text-primary\">START YOUR JOURNEY...<\/h1>\n<\/div><\/div><\/div><div class=\"x-text x-content e2254-e24 m1qm-13 m1qm-14 m1qm-16 m1qm-18 m1qm-19 m1qm-1c\">Through a journey of places, stories, and people\u2014from historic producers to today\u2019s leading protagonists.<\/div><\/div><\/div><\/div><div class=\"x-row x-container max width e2254-e25 m1qm-9 m1qm-a m1qm-b m1qm-g m1qm-m\"><div class=\"x-row-inner\"><div class=\"x-col e2254-e26 m1qm-q m1qm-t m1qm-w\"><div id=\"osm-map-ed953fd6-e36c-4d56-9d5f-99f805e9076d\" class=\"osm-wpml-map\" style=\"height:700px\"><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Strada del Vermouth di Torino\u00ae CHIERI &amp; PESSIONE LE CITT\u00c0 DELL&#8217;INDUSTRIA LIQUORISTICA Nella seconda met\u00e0 dell\u2019Ottocento, molte Case storiche costruirono qui i loro stabilimenti, spesso accanto alle linee ferroviarie che portavano il Vermouth nel mondo. CASA MARTINI Casa Martini \u00e8 la sede storica, il museo enologico e lo stabilimento produttivo della Martini &amp; Rossi, situata a Pessione, una frazione di Chieri (Torino). INIZIA AD ESPLORARE&#8230; Attraverso un percorso fatto di luoghi, storie e persone, dalle aziende storiche ai protagonisti contemporanei<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2174,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-blank-4.php","meta":{"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-2254","page","type-page","status-publish","hentry","no-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.vermouthditorino.org\/en\/wp-json\/wp\/v2\/pages\/2254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vermouthditorino.org\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vermouthditorino.org\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vermouthditorino.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vermouthditorino.org\/en\/wp-json\/wp\/v2\/comments?post=2254"}],"version-history":[{"count":1,"href":"https:\/\/www.vermouthditorino.org\/en\/wp-json\/wp\/v2\/pages\/2254\/revisions"}],"predecessor-version":[{"id":2255,"href":"https:\/\/www.vermouthditorino.org\/en\/wp-json\/wp\/v2\/pages\/2254\/revisions\/2255"}],"up":[{"embeddable":true,"href":"https:\/\/www.vermouthditorino.org\/en\/wp-json\/wp\/v2\/pages\/2174"}],"wp:attachment":[{"href":"https:\/\/www.vermouthditorino.org\/en\/wp-json\/wp\/v2\/media?parent=2254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}