Strada del
Vermouth di Torino®
CHIERI & PESSIONE
THE TOWNS OF THE LIQUEUR INDUSTRY
In the second half of the nineteenth century, many historical Vermouth houses established their production facilities alongside the railway lines that helped export Vermouth to markets across the world.
CASA MARTINI
Casa Martini, located in Pessione, is the historic home of Martini & Rossi. Founded in 1864, it remains the symbolic heart of the company and offers guided tours, sensory experiences, production facilities and access to the Martini & Rossi Historical Archive
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Through a journey of places, stories, and people—from historic producers to today’s leading protagonists.
