Strada del
Vermouth di Torino®
A JOURNEY INTO THE HEARTH OF
VERMOUTH DI TORINO
A journey through the cities, landscapes and history behind the worldwide celebrated aromatized wine
Vermouth di Torino is more than a product: it is a landscape, a cultural heritage, and a story deeply rooted in Piedmont. From the elegant cafés of Turin to vineyard-covered hills, from historical distilleries and industrial museum and landmarks to graphic archives and silvery Artemisia fields, Vermouth di Torino has shaped a unique cultural geography that continues to define the region today.
Strada del Vermouth di Torino brings together the places, people and traditions that have contributed to the history of one of Italy’s most iconic products. It connects Turin, the hills of Piedmont, the towns of the great historic houses, the UNESCO vineyard landscapes and the Artemisia fields where the aromatic herb that, according to production strict regulations, marks every Vermouth di Torino.
Along the route, visitors encounter history, gastronomy, botany, industrial heritage, vineyards, museums, historic cafés and producers who still safeguard recipes handed down through generations.
Strada del Vermouth di Torino® was created to
- celebrate a unique historical and cultural heritage
- promote the landscapes and identity of Piedmont
- support the cultivation and production of aromatic and medicinal herbs
- tell the story of a product that has become an ambassador of Italy around the world
- create an innovative tourism experience with international appeal
It is a project that brings together tradition, culture, tourism, gastronomy and regional identity.
ITINERARY
AMONG HERBS, STORIES, AND THE LAND
An invisible thread runs through Turin and its surrounding region. It begins in the city's elegant streets, weaves through the stories of master vermouth makers, and stretches into the fields where the herbs that give Vermouth its soul are grown. The Vermouth Routes invite you to follow it.
A journey through places, traditions, and people that tells the story of the past and present of a truly unique product—a symbol of a region that transforms culture, nature, and conviviality into an experience to be lived and savoured.
START YOUR JOURNEY...
Through a journey of places, stories, and people—from historic producers to today’s leading protagonists.
