The Consortium organised an international, multidisciplinary conference exploring the technical, regulatory and marketing aspects involved in promoting, protecting and enhancing PGI, PDO and registered trademarks incorporating geographical names.
The event was organised in collaboration with CONVIVI, OICCE, UGIVI, the Academy of Agriculture of Turin and the Turin Chamber of Commerce, bringing together international experts for a day of discussion and knowledge sharing.
The Importance of Being… Torino
