Vermouth di Torino took centre stage at Castello Falletti di Barolo for the reopening of WiLa – Wine Labels Collection, home to an extraordinary archive of more than 285,000 wine labels from 105 countries. The Cesare and Maria Baroni Urbani Collection is one of the world’s most important collections of its kind and is housed alongside WiMu – the Wine Museum in Barolo (CN).
To celebrate the opening of the new exhibition, The Garment of Artemisia, focused on historical Vermouth labels, the Consortium accompanied the visitor experience with a specially curated mixology aperitivo, creating a dialogue between wine culture, botanicals and contemporary cocktail culture.
