Events

The fifth edition of Vermouth di Torino Week took place from 22 to 28 June 2026. Consortium members were invited to join the initiative and celebrate every expression of Vermouth di Torino, sharing its heritage, craftsmanship and the culture of fine drinking. @Vermouth_di_Torino_week #vermouthditorinoweek #vermouthditorino La Vermouth di Torino Week, alla sua quinta edizione, si è svolta dal 22 al 28  giugno 2026. L’invito rivolto ai soci è stato di attivare l’iniziativa per promuovere tutte le sfumature del Vermouth di Torino e condividere la cultura e la passione del buon bere. @Vermouth_di_Torino_week #vermouthditorinoweek #vermouthditorino

Giovanna Verola – ExforoMichele Mannina – Grand Hotel Victoria Concept & SpaRoberto Nicoletta – Il Sereno Lake ComoFrancesco Fazzari – Grinzane CavourAlen Galli – Al Carro PonteGiuseppe Isgrò – L’Oseleta*Luigi Gazzola – La Palta*Lorenzo Donizzetti – Horto*Lavinia Magnaterra – Venissa*Riccardo Gambino – Anima*Martino Maino – Harry’s Piccolo**William Picco – MUDEC***

Roundtable – Rencontres Européennes – Itineraires Culturels – Presentation showcasing Consortium members’ Vermouth di Torino.

The Consortium organised an international, multidisciplinary conference exploring the technical, regulatory and marketing aspects involved in promoting, protecting and enhancing PGI, PDO and registered trademarks incorporating geographical names.The event was organised in collaboration with CONVIVI, OICCE, UGIVI, the Academy of Agriculture of Turin and the Turin Chamber of Commerce, bringing together international experts for a day of discussion and knowledge sharing.

An outstanding response to the competition for the new institutional label, culminating in the selection of the winning designs. The event brought together producers, designers and creative agencies.

 Vermouth di Torino took centre stage at Castello Falletti di Barolo for the reopening of WiLa – Wine Labels Collection, home to an extraordinary archive of more than 285,000 wine labels from 105 countries. The Cesare and Maria Baroni Urbani Collection is one of the world’s most important collections of its kind and is housed alongside WiMu – the Wine Museum in Barolo (CN). To celebrate the opening of the new exhibition, The Garment of Artemisia, focused on historical Vermouth labels, the Consortium accompanied the visitor experience with a specially curated mixology aperitivo, creating a dialogue between wine culture, botanicals and contemporary cocktail culture.

Masterclasses, meetings, conferences, talks, tastings and institutional events.It’s always time for Vermouth di Torino. 

Vermouth di Torino also featured during the gourmet dinners organised as part of the Vinum a Tavola culinary programme.

The Consortium took part in the 48th edition of Vinum Alba, the International Piedmont Wine Fair, held over the weekends of 25–26 April and 1–3 May 2026. AIS sommeliers guided visitors through tastings of Consortium members’ outstanding Vermouths. Guests could purchase a three-tasting voucher to explore the three classic styles: Dry/Extra Dry, White and Red.

The meeting of Alta Langa DOCG and Vermouth di Torino PGI gave rise to a new signature cocktail: Torino Royal, by Christian Comparone, Bar Manager at Baylon Cocktail Bar & Bistrot. A contemporary interpretation of Piedmont, the drink brings together some of the region’s most iconic expressions: Alta Langa DOCG, Vermouth di Torino PGI, Rosolio di Torino and Frangelico, evoking the heritage of Piedmont’s hazelnuts.Elegant, vibrant and exceptionally drinkable, Torino Royal showcases the versatility of Piedmont’s historic traditional-method sparkling wine within contemporary mixology.Our thanks to Alta Langa for choosing Vermouth di Torino.

Masterclasses, meetings, conferences, talks, tastings, institutional events with partners and public bodies, the launch of a new signature cocktail, and extensive participation by Consortium members.

Two days open to consumersOne day dedicated to trade professionalsMore than 716 tastings servedThe event generated strong interest and curiosity among both wine lovers and industry professionals. The Masterclass: A story in three glasses: a three-act guided tasting for 40 guests, led by the Consortium President, exploring the aromatic profiles of the three classic styles of Vermouth di Torino, paired with the iconic Piedmontese gianduiotto chocolate.

Vermouth di Torino featured in a promotional initiative celebrating the excellence of Piedmont, organised by Regione Piemonte during the Sanremo Music Festival.

Our traditional annual event held on 23 January once again confirmed the genuine enthusiasm for Vermouth di Torino among trade professionals, journalists and consumers, while reinforcing the Consortium’s role as the leading reference point for the denomination. The calibre of attendees and the strong interest in educational content reflect the steady growth of a project that continues to enhance the reputation, image and positioning of Vermouth di Torino.